Prof. Dr. Friedrich Krotz
ZeMKI, University of Bremen

Deutsch | English


Download flyer here.

Mediatized Media Reception

Project Leader: Prof. Dr. Udo Göttlich

Project assistants: Luise Heinz, Dr. Martin R. Herbers

The selection and reception of fictional entertainment media on television is presently subject to change. As mainly older generations select televised entertainment media, such as series, feature films and television dramas based on an assessment in print media, this does not hold true for a younger television audience aged 14 to 29. This designated group. also known as digital natives uses other forms of TV program distribution (such as digital media libraries) and selects the content differently, namely on the basis of co-orientation through published digital reviews and recommendations, not by experts, but by their peers. In addition, with new forms of media technology, new habits of media reception come forth, wich can be found before, during and after the reception of a certain program, such as posting comments via social networks during the reception of a certain show. Nevertheless, a group of 30-49-years-olds can be found that show characteristics of both above-mentioned groups. The project therefore pursues the thesis that contemporary media reception is mediated. The new forms of reception and appropriation of fictional entertainment television of these three groups of users are fundamentally explored.

The project is based in mediatization theory and audience research in the sense of cultural studies and extends these through a praxeological component. On this basis, different user groups are examined with regard to their media selection and appropriation practices through qualitative methods. Here, exemplary analyzes of the users of the above mentioned genres of fictional television entertainment to be performed. The media practices of the different groups practices before , during and after the reception are collected via qualitative methods. With the help of analytical qualitative methods of structure formation, the collected practices are processed and reflected with regard to the frameworks of the above-mentioned theories. The goal of the analysis is the fundamental appraisal of contemporary media practices of certain user groups. On a theoretical level, the results extend the works not only of the theory of mediatization by praxeological knowledge, but also complement the current media reception and audience research with regard to new practices of media selection and appropriation.


Research field: Action and interaction forms


Göttlich, Udo/Heinz, Luise/Herbers, Martin R.: Das Fernsehen und der Second Screen. Aktuelle Aspekte der mediatisierten Mediennutzung, in: Kalina, Andreas/Krotz, Friedrich/Rath, Matthias/Roth-Ebner, Caroline (Eds.): Mediatisierte Gesellschaften. Baden-Baden: Nomos, in print.

Göttlich, Udo/Heinz, Luise/Herbers, Martin R. (Eds.): Ko-Orientierung in der Medienrezeption. Praktiken der Second Screen-Nutzung. Wiesbaden: Springer VS, in print.

Göttlich, Udo/Heinz, Luise/Herbers, Martin R.: Ko-Orientierung in der Medienrezeption: Ein Theorieaufriss, in: Göttlich, Udo/Heinz, Luise/Herbers, Martin R. (Eds.): Ko-Orientierung in der Medienrezeption: Praktiken der Second Screen-Nutzung, Wiesbaden: VS, in print.

Göttlich, Udo/Heinz, Luise/Herbers, Martin R.: Mediatisierte Medienrezeption: Neue Integrationswege der Ko-Orientierung? In: Krotz, Friedrich/Despotovic, Cathrin/Kruse, Merle-Marie (Eds.): Mediatisierung als Metaprozess: Transformationen, Formen der Entwicklung und die Generierung von Neuem. Wiesbaden: VS, in progress.

Göttlich, Udo/Heinz, Luise/Herbers, Martin R.: „Second-Screen-Nutzung“ und die De-Mediatisierung des Fernsehens: Aktuelle Herausforderungen für die Kommunikations- und Medientheorie, in: Pfadenhauer, Michaela/Grenz, Thilo (Eds.): De-Mediatisierung. Diskontinuitäten, Non-Linearitäten und Ambivalenzen im Mediatisierungsprozess, Wiesbaden: VS, in print.


Göttlich, Udo/Herbers, Martin R.: The power of television wachtingCultural studies and mediatization theory. Presentation at the ECREA Conference in the Sektion „Mediatisierung“ and the SPP „Mediatized Worlds“ „Critical mediatization research. Power, inequality and social change in a mediatized age“, 2016-08-30-2106-09-01 in Bremen, held 2016-08-30.

Göttlich, Udo/Heinz, Luise/Herbers, Martin R.: Mediatisierte Medienrezeption, Mediatisierte Gesellschaften. Presentation at the conference Medienkommunikation und Sozialwelten im Wandel, Tutzing, Akademie für Politische Bildung, 2016-02-26-2016-02-28.

Göttlich, Udo: Mediatisierte Medienrezeption: Neue Integrationswege für das Publikum? Lecture "fernsehen 4.0: Die Bewegtbild-Offensive", University Kassel, held 2016-01-19.

Göttlich, Udo/Herbers, Martin R.: Remembering television. Changes in audiences practices in the course of mediatisation. Presentation at the IAMCR Conference of the University of Leicester, 2016-07-27-2016-07-31 in Leicester, held 2016-07-28.

Göttlich, Udo/Heinz, Luise/Herbers, Martin R.: Diskontinuitäten. Das Verharren im Wandel der Medien. Presentation at the Workshop „Diskontinuitäten der Mediatisierung“, Institut für Kommunikationswissenschaft in Münster, held 2015-10-15.

Göttlich, Udo/Heinz, Luise/Herbers, Martin R.: Mediatisierte Medienrezeption am Beispiel fiktionaler Unterhaltungssendungen des deutschen Fernsehens, Presentation at the 6. Roundtable Diskussion of the SPP "Mediatized Worlds", in Bremen, held 2015-09-28.

Göttlich, Udo/Heinz, Luise/Herbers, Martin R.: Changes in television audience’s practices. Commentary and co-orientation in the age of second screens. Presentation at the IAMCR annual conference at the Université du Québec à Montréal, 2016-07-12-2016-07-16 in Montreal, held 2016-07-16.

Göttlich, Udo/Heinz, Luise/Herbers, Martin R.: Mediatisierung der De-Mediatisierung: Das Fallbeispiel der Second Screen-Nutzung. Presentation at the conference „Antidotes – Tendenzen der De-Mediatisierung“, Vienna, University of Vienna, 2015-07-02-2015-07-03 in Vienna.

Göttlich, Udo/Heinz, Luise/Herbers, Martin R.: Mediatisierte Medienrezeption. Integrationswege der Ko-Orientierung. Presentation at the Congress of the Schweizerischen Gesellschaft für Soziologie 2015-06-03-2015-06-05 in Lausanne, held 2015-06-04.

Göttlich, Udo/Heinz, Luise/Herbers, Martin R.: Mediatisierte Medienrezeption am Beispiel fiktionaler Unterhaltungssendungen des deutschen Fernsehens, Presentation at the 5. Roundtable Diskussion of the SPP "Mediatized Worlds", in Bremen, held 2014-09-25.

Herbers, Martin R.: Mediatisierung und Kritische Theorie. Vortrag beim Colloquium of the SPP 1505 „Mediatized Worlds” at the Bremen University, in Bremen, held 2015-11-19.